Cognitive Biases: Anchoring

In this video, the cognitive scientist Laurie Santos (Yale University) explains the phenomenon of anchoring. She shows how arbitrary information sometimes can sometimes act as an anchor that affects our judgments in unexpected ways.

Professor of Psychology at Silliman College at Yale University

Our research explores an age-old question: what makes the human mind unique? We test this question by studying the cognitive capacities of non-human animals. By comparing the cognitive abilities of non-human animals to those of humans, we can determine which domains of knowledge are unique to the human mind. At the Canine and Primate Laboratory (aka CapLab), we study the origins of human cognition by focusing on two different groups of non-human animals.

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